Vintage Esso Advertisement – “Europe’s Largest Motoring Shop” – 1970s Gas Station & Auto Accessories Ephemera

Vintage Esso Advertisement – “Europe’s Largest Motoring Shop” – 1970s Gas Station & Auto Accessories Ephemera

This original 1970s Esso advertisement promotes Esso’s motoring shop, which featured over 500 products across 18,000 Esso stations throughout Europe, from the Arctic Circle to Sicily. Marketed as “Europe’s largest motoring shop”, Esso stations provided everything from radial tires and car accessories to driving shoes and camping gear.

The ad’s bold, collage-style design showcases a variety of automotive essentials, stylish Esso-branded merchandise, and customers shopping at Esso service stations, reinforcing the brand’s commitment to convenience, quality, and customer service. The tagline “New Ideas for the New Europeans” reflects the expanding role of Esso beyond fuel, offering a comprehensive shopping experience for travelers and motorists alike.

Perfect for vintage oil company memorabilia collectors, classic gas station advertising enthusiasts, and automotive history fans, this authentic print ad is ideal for framing, scrapbooking, or adding to a retro petroliana collection.

Size of Approx image 25 x 16.5 cm plus 2 cm border. 

This advert has been mounted on black card, making it ideal for framing or display. 

🛎️ Condition Notice:
This Vintage Advert remains in Very good condition, however, given its age, some natural signs of aging may be present, adding to its authentic vintage charm.